Privacy Policy
Direct Results, BSP Inc.
Brand Name: Direct Results
Website: https://directresults.us
Effective Date: January 1, 2020
Last Updated: June 23, 2026
Direct Results, BSP Inc., doing business as Direct Results “Direct Results,” “Company,” “we,” “our,” or “us,” respects your privacy. This Privacy Policy explains how we collect, use, disclose, share, retain, and protect information when you visit our website, submit information through our forms, communicate with us, engage our services, interact with our advertisements, or otherwise do business with us.
This Privacy Policy applies to https://directresults.us and any related online services, pages, forms, campaigns, communications, advertisements, or digital properties that link to this Privacy Policy.
By using our website or submitting information to us, you acknowledge that you have read and understand this Privacy Policy.
1. Contact Information
Direct Results, BSP Inc.
185 Wade St.
Waynesburg, PA 15370
Phone: (724) 627-2040
Email: info@directresults.us
Website: https://directresults.us
Privacy-related requests may be submitted to:
2. Information We May Collect
We may collect personal information directly from you, automatically through our website, and from third-party platforms, tools, service providers, advertising partners, analytics providers, public sources, and business partners.
Information You Provide
We may collect information when you:
- Submit a contact form
- Request a quote, consultation, proposal, or service information
- Contact us by phone, email, text, mail, website form, or other method
- Subscribe to emails, newsletters, or marketing communications
- Schedule an appointment or consultation
- Download a resource or respond to an offer
- Engage us for products or services
- Submit billing, payment, or account-related information
- Provide reviews, testimonials, case study materials, or feedback
- Participate in promotions, surveys, or campaigns
- Otherwise communicate with us
This information may include:
- Name
- Business name
- Job title
- Email address
- Phone number
- Mailing address
- Billing address
- Website URL
- Company details
- Project details
- Marketing goals
- Budget information
- Service interests
- Message content
- Appointment details
- Billing and transaction information
- Communications with us
- Any other information you choose to provide
Information Collected Automatically
When you visit our website, we or our service providers may automatically collect:
- IP address
- Browser type
- Device type
- Operating system
- Screen size
- Referring website
- Pages viewed
- Links clicked
- Time spent on site
- Date and time of visit
- Approximate location
- Search terms used to find us
- Form interactions
- Conversion events
- Advertising interactions
- Cookie identifiers
- Pixel identifiers
- Device identifiers
- Session information
- Website performance data
Information From Third Parties
We may receive information from:
- Analytics providers
- Advertising platforms
- Social media platforms
- Search engines
- CRM providers
- Email marketing platforms
- Website hosting providers
- Scheduling tools
- Payment processors
- Data enrichment providers
- Publicly available sources
- Vendors and service providers
- Business partners
- Lead generation sources
We may combine information received from third parties with information we collect directly or automatically.
3. Sensitive Personal Information
We do not intentionally request sensitive personal information unless necessary for a specific lawful business purpose.
Sensitive personal information may include:
- Government identification numbers
- Financial account credentials
- Health information
- Biometric information
- Precise geolocation
- Racial or ethnic origin
- Religious or philosophical beliefs
- Union membership
- Sexual orientation
- Citizenship or immigration status
- Contents of private communications where legally protected
Please do not submit sensitive personal information through our website unless we specifically request it.
If we receive sensitive personal information, we will use it only as permitted by law and only for the purpose for which it was provided.
4. How We Use Information
We may use collected information to:
- Respond to inquiries
- Provide quotes, proposals, consultations, products, or services
- Communicate with you
- Schedule calls, meetings, or appointments
- Process transactions, invoices, payments, and billing
- Manage customer and client relationships
- Deliver marketing, advertising, website, analytics, consulting, or related services
- Personalize website content and user experience
- Improve our website, services, messaging, and campaigns
- Analyze website traffic and user behavior
- Measure advertising performance
- Track leads, calls, form submissions, and conversions
- Conduct remarketing or retargeting
- Send marketing emails, newsletters, updates, and offers
- Send transactional, legal, administrative, or service-related communications
- Maintain internal records
- Protect our website, systems, users, clients, vendors, and business
- Detect, investigate, and prevent fraud, spam, abuse, security incidents, or illegal activity
- Enforce contracts, terms, policies, and legal rights
- Comply with laws, regulations, subpoenas, court orders, or legal processes
- Defend against legal claims
- Evaluate or complete a merger, acquisition, financing, restructuring, sale of assets, or business transfer
5. Cookies, Pixels, Analytics, and Tracking Technologies
Our website may use cookies, pixels, tags, scripts, beacons, local storage, session storage, tracking URLs, analytics tools, advertising technologies, conversion tracking, and similar technologies.
These technologies may be used to:
- Operate and secure the website
- Remember your preferences
- Store cookie consent choices
- Improve website functionality
- Analyze visitor behavior
- Measure website performance
- Track conversions
- Support advertising campaigns
- Conduct retargeting or remarketing
- Prevent fraud, spam, and security threats
- Understand how visitors interact with our content
- Improve our marketing and business strategy
Some cookies are essential and are necessary for the website to operate. Other cookies, such as analytics and advertising cookies, may be optional depending on applicable law and your location.
You may control cookies through your browser settings and, where available, through our cookie consent or preferences tool.
6. Analytics and Advertising
We may use third-party analytics and advertising services, including services provided by Google, Meta/Facebook, Microsoft, LinkedIn, or other advertising and analytics providers.
These tools may collect information about your device, browser, website activity, ad interactions, and conversion activity. This information may be used to:
- Understand website traffic
- Improve website performance
- Measure campaign effectiveness
- Attribute leads or conversions
- Show relevant advertisements
- Build or refine advertising audiences
- Conduct remarketing
- Prevent fraudulent or invalid traffic
Third-party platforms may use information according to their own privacy policies, terms, and settings. We are not responsible for the privacy practices of third-party platforms.
7. How We Share Information
We may disclose personal information to third parties when necessary for business, operational, legal, marketing, security, or service-related purposes.
We may share information with:
- Website hosting providers
- Website developers and maintenance providers
- Analytics providers
- Advertising platforms
- CRM providers
- Email marketing providers
- SMS or phone communication providers
- Scheduling platforms
- Payment processors
- Accounting and bookkeeping providers
- IT and cybersecurity providers
- Cloud storage providers
- Form providers
- Spam prevention and security tools
- Contractors, consultants, and professional service providers
- Attorneys, accountants, insurers, auditors, and advisors
- Government authorities, courts, regulators, or law enforcement when required or permitted by law
- Business successors in connection with a merger, acquisition, sale, financing, restructuring, bankruptcy, or transfer of assets
We may also disclose information when we believe disclosure is necessary to protect our rights, property, safety, customers, users, employees, vendors, systems, or the public.
8. No Sale of Personal Information for Money
Direct Results does not sell personal information for money.
However, some privacy laws define “sell,” “share,” “targeted advertising,” or “cross-context behavioral advertising” broadly. Under those laws, certain uses of cookies, pixels, analytics tools, advertising platforms, retargeting technologies, or similar technologies may be considered a “sale,” “sharing,” or “targeted advertising.”
Where applicable, you may opt out of such activity by using our cookie preferences tool, adjusting your browser settings, enabling applicable opt-out preference signals, or contacting us at:
9. Legal Bases for Processing
Where required by applicable law, we rely on one or more legal bases to process personal information, including:
- Your consent
- Performance of a contract
- Our legitimate business interests
- Compliance with legal obligations
- Protection of legal rights
- Protection of users, clients, employees, vendors, systems, and business operations
Our legitimate interests may include operating our website, marketing our services, improving our business, securing our systems, communicating with customers and prospects, and providing requested services.
10. Your Privacy Rights
Depending on your location, you may have privacy rights under applicable law. These rights may include the right to:
- Request access to personal information we maintain about you
- Request correction of inaccurate personal information
- Request deletion of personal information
- Request a copy of your information
- Object to certain processing
- Restrict certain processing
- Withdraw consent
- Opt out of targeted advertising
- Opt out of sale or sharing of personal information
- Limit certain uses of sensitive personal information, where applicable
- Appeal a denied privacy request, where required by law
To submit a privacy request, contact us at:
Please include enough information for us to verify and process your request. We may need to confirm your identity before fulfilling certain requests.
We will not discriminate against you for exercising privacy rights.
11. California Privacy Notice
This California Privacy Notice applies to California residents and supplements the rest of this Privacy Policy. It is intended to address rights and disclosures under the California Consumer Privacy Act, as amended by the California Privacy Rights Act, where applicable.
For purposes of this section, “personal information,” “sell,” “share,” “business purpose,” “commercial purpose,” “sensitive personal information,” and related terms have the meanings given to them under applicable California privacy law.
A. Categories of Personal Information We May Collect
During the preceding 12 months, we may have collected the following categories of personal information:
Identifiers, such as name, email address, phone number, mailing address, business address, IP address, device identifiers, cookie identifiers, and online identifiers.
Customer records information, such as contact information, billing information, service inquiry details, account or transaction records, and communications with us.
Commercial information, such as services requested, service interests, purchase or transaction history, proposal or quote details, marketing preferences, and customer relationship records.
Internet or electronic network activity, such as browsing activity, search activity, pages viewed, links clicked, time spent on website, referring URLs, form interactions, ad interactions, and conversion events.
Geolocation information, such as approximate location based on IP address or general regional location information. We do not intentionally collect precise geolocation unless specifically disclosed or required for a service.
Professional or employment-related information, such as business name, job title, company role, work email, work phone number, business website, and industry information.
Audio, electronic, visual, or similar information, such as voicemails, call recordings where applicable, meeting recordings where applicable, emails, text messages, chat messages, form submissions, images, logos, or testimonial materials you provide.
Inferences, such as likely service interests, marketing preferences, customer profile information, website behavior patterns, lead scoring, or business opportunity indicators.
Sensitive personal information, only if provided by you or necessary for a specific lawful purpose. We do not use sensitive personal information for the purpose of inferring characteristics about you.
B. Categories of Sources
We may collect personal information from:
- You directly
- Your browser or device
- Website forms
- Phone calls, emails, texts, and other communications
- Cookies, pixels, and tracking technologies
- Analytics providers
- Advertising platforms
- Social media platforms
- CRM and marketing platforms
- Service providers
- Publicly available sources
- Business partners
- Lead generation sources
C. Business or Commercial Purposes for Collection, Use, and Disclosure
We may collect, use, disclose, sell, or share personal information, as those terms may be defined under California law, for the following purposes:
- Responding to inquiries
- Providing products or services
- Preparing quotes, proposals, and consultations
- Managing client and customer relationships
- Processing payments, invoices, and transactions
- Operating and improving our website
- Conducting analytics
- Measuring advertising and marketing performance
- Tracking conversions
- Conducting retargeting or remarketing
- Personalizing content or advertising
- Communicating with customers and prospects
- Sending marketing and promotional communications
- Maintaining internal records
- Security, fraud prevention, and spam prevention
- Debugging and website maintenance
- Legal compliance
- Enforcing our rights and agreements
- Defending legal claims
- Business transfers or corporate transactions
D. Categories of Third Parties to Whom We Disclose Personal Information
We may disclose personal information to:
- Website hosting providers
- Analytics providers
- Advertising networks and platforms
- Social media platforms
- CRM providers
- Email marketing providers
- SMS and phone providers
- Payment processors
- Scheduling tools
- Cloud storage providers
- IT and security providers
- Website developers
- Contractors and consultants
- Professional advisors
- Government authorities, when required or permitted by law
- Business successors or transferees
E. Sale or Sharing of Personal Information
We do not sell personal information for money.
However, we may use third-party cookies, pixels, analytics tools, advertising tools, or similar technologies that may be considered a “sale” or “sharing” of personal information under California law.
The categories of personal information that may be sold or shared under California’s broad definitions may include:
- Identifiers
- Internet or electronic network activity
- Commercial information
- Approximate geolocation information
- Inferences
The categories of third parties to whom this information may be sold or shared may include:
- Advertising networks
- Analytics providers
- Social media platforms
- Search engines
- Marketing technology providers
California residents may opt out of sale or sharing by:
- Using our cookie preferences tool, where available
- Clicking a “Do Not Sell or Share My Personal Information” link, where available
- Enabling a legally recognized opt-out preference signal, where supported
- Contacting us at info@directresults.us
F. Right to Know
California residents may request that we disclose:
- The categories of personal information we collected
- The categories of sources from which we collected personal information
- The business or commercial purposes for collecting, selling, or sharing personal information
- The categories of third parties to whom we disclosed personal information
- The categories of personal information sold or shared
- The specific pieces of personal information we collected about you, subject to legal limitations
G. Right to Delete
California residents may request that we delete personal information we collected from them, subject to legal exceptions.
We may retain information where necessary to:
- Complete a transaction
- Provide requested services
- Detect security incidents
- Prevent fraud or illegal activity
- Debug or repair systems
- Exercise free speech or other legal rights
- Comply with legal obligations
- Maintain business records
- Resolve disputes
- Enforce agreements
- Use information internally in a lawful manner compatible with the context in which it was provided
H. Right to Correct
California residents may request correction of inaccurate personal information. We may ask for documentation or additional information to verify the requested correction.
I. Right to Opt Out of Sale or Sharing
California residents have the right to opt out of the sale or sharing of personal information.
To opt out, contact:
Subject line suggestion:
California Opt-Out Request
You may also use our cookie preferences tool or “Do Not Sell or Share My Personal Information” link, where available.
J. Right to Limit Use of Sensitive Personal Information
California residents may have the right to limit certain uses or disclosures of sensitive personal information.
We do not use sensitive personal information for the purpose of inferring characteristics about California residents. If we process sensitive personal information, we do so only for permitted business purposes or as otherwise allowed by law.
K. Right to Non-Discrimination
We will not discriminate against you for exercising your California privacy rights.
This means we will not deny goods or services, charge different prices, provide a different level or quality of services, or retaliate against you because you exercised privacy rights.
L. Authorized Agents
California residents may designate an authorized agent to submit privacy requests on their behalf.
We may require the authorized agent to provide proof of authorization. We may also require the consumer to verify their identity directly with us or confirm that they authorized the agent to submit the request.
M. Verification of Requests
Before fulfilling certain California privacy requests, we may verify your identity using information reasonably related to your request, such as your name, email address, phone number, business information, or other information we maintain.
We may deny requests that we cannot verify or that are not required to be fulfilled under applicable law.
N. Retention of California Personal Information
We retain California personal information only as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer period is required or permitted by law.
Retention periods may vary depending on:
- The type of information
- The reason it was collected
- Whether there is an active customer or business relationship
- Legal, tax, accounting, or audit obligations
- Security and fraud-prevention needs
- Dispute-resolution needs
- Contractual obligations
- Business recordkeeping requirements
O. California Shine the Light Law
California residents may request information regarding certain disclosures of personal information to third parties for their direct marketing purposes, where applicable.
To submit such a request, contact:
Please include:
California Shine the Light Request
P. California “Do Not Track” Disclosure
Some browsers may transmit “Do Not Track” signals. Because there is no uniform industry standard for responding to these signals, our website may not respond to all Do Not Track signals.
Where required by applicable law, and where supported by our systems or consent-management tools, we will honor legally recognized opt-out preference signals.
Q. Minors Under 16
We do not knowingly sell or share personal information of consumers under 16 years of age.
Our website and services are intended for business users and individuals who are at least 18 years old.
R. California Contact Information
California residents may submit privacy requests to:
Direct Results, BSP Inc.
185 Wade St.
Waynesburg, PA 15370
Phone: (724) 627-2040
Email: info@directresults.us
Website: https://directresults.us
12. Notice for Visitors Outside the United States
Direct Results is based in the United States. If you access our website from outside the United States, your information may be transferred to, stored in, or processed in the United States or other countries.
Privacy laws in the United States may differ from those in your jurisdiction. By using our website or submitting information to us, you understand that your information may be processed in the United States.
Where required by law, we will use appropriate safeguards for international data transfers.
13. Email Marketing
We may send marketing emails, newsletters, service information, educational content, promotional offers, and business updates to individuals who subscribe, request information, submit forms, engage with us, or otherwise provide contact information.
You may unsubscribe from marketing emails at any time by using the unsubscribe link in the email or contacting us at:
Even after you unsubscribe from marketing communications, we may still send transactional, legal, administrative, or service-related communications.
14. Phone and Text Communications
If you provide your phone number, you authorize Direct Results to contact you by phone or text regarding your inquiry, requested services, business relationship, appointments, proposals, or account-related matters.
Where required by law, we will obtain consent before sending marketing text messages. Message and data rates may apply. You may opt out of marketing text messages by replying STOP or contacting us.
Consent to receive marketing text messages is not a condition of purchase.
15. Payments and Billing
If payments are accepted through our website or through third-party payment processors, payment information may be collected and processed by those providers.
We may retain billing records, invoices, transaction details, and related business records as needed for accounting, tax, legal, contractual, and business purposes.
We are not responsible for the privacy or security practices of third-party payment processors.
16. Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
Retention periods may depend on:
- The type of information
- The purpose for collection
- Legal and regulatory requirements
- Tax, accounting, and audit obligations
- Contractual obligations
- Dispute-resolution needs
- Security and fraud-prevention needs
- Business recordkeeping needs
We may retain certain records after a business relationship ends if necessary to comply with law, enforce agreements, resolve disputes, or protect our rights.
17. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, loss, misuse, disclosure, alteration, or destruction.
These safeguards may include:
- Secure website connections
- Access controls
- Password protections
- Limited access to personal information
- Vendor management
- Security monitoring
- Data backup procedures
- Anti-spam or anti-abuse tools
- Internal policies and procedures
No method of transmission or storage is completely secure. We cannot guarantee absolute security.
18. Third-Party Websites and Services
Our website may link to third-party websites, platforms, plugins, social media pages, payment processors, scheduling tools, embedded content, or other services.
We are not responsible for the privacy, security, content, or practices of third-party websites or services. Your use of third-party services is subject to their own privacy policies and terms.
19. Social Media and Public Interactions
If you interact with us on social media or public platforms, your interactions may be visible to others depending on your privacy settings and the platform’s policies.
We are not responsible for information you choose to make public or for the practices of third-party social media platforms.
20. User-Submitted Content, Reviews, and Testimonials
If you submit a review, testimonial, case study information, comment, image, video, logo, business name, or other content, you authorize us to use that content for business, marketing, promotional, and reputation-management purposes, unless otherwise agreed in writing.
Please do not submit content that you do not have the right to share.
21. Children’s Privacy
Our website and services are intended for business users and individuals who are at least 18 years old. We do not knowingly collect personal information from children under 13.
If we learn that we have collected personal information from a child under 13 without appropriate consent, we will take reasonable steps to delete it.
22. Do Not Track and Opt-Out Preference Signals
Some browsers may transmit “Do Not Track” signals. Because there is no uniform industry standard for responding to such signals, our website may not respond to them.
Where required by law, we will honor legally recognized opt-out preference signals, such as Global Privacy Control, if supported by our systems or consent-management tools.
23. Data Accuracy
You are responsible for ensuring that the information you provide to us is accurate, complete, and up to date.
You may contact us at info@directresults.us to request correction of inaccurate personal information.
24. Business Transfers
If Direct Results is involved in a merger, acquisition, sale of assets, financing, restructuring, bankruptcy, dissolution, or similar transaction, personal information may be disclosed or transferred as part of that transaction.
25. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised “Last Updated” date.
Your continued use of our website after changes are posted means you acknowledge the updated Privacy Policy.
26. Contact Us
For questions, concerns, or privacy requests, contact:
Direct Results, BSP Inc.
185 Wade St.
Waynesburg, PA 15370
Phone: (724) 627-2040
Email: info@directresults.us
Website: https://directresults.us
